What We Do

With more than 30 years experience in pet products and services , Adam Ertel is a recognized leader in the industry. With experience that ranges from large chain retail merchandising/buying, to large company field sales management, to product development and sourcing for major suppliers, and so much more, Adam has seen and succeeded in all of it. At Ertel & Associates, you get the personal attention, focus and strategic vision of working with Adam directly to meet all of your goals.

Highlights of Adam Ertel's experience, that will work for YOU: 

• More than a decade operating Ertel & Associates LLC which has driven the sales and success of dozens of product suppliers at major retailers like Petco, Petsmart, Walmart, and more. Currently managing more than 15 clients/vendors with the retailers customer. 
• More than 20 years of retail category management experience at retailers like Petco ®, The Sharper Image®, Brookstone®, Sephora®, and Eddie Bauer®, to name a few 
• Development success of innovative items like betta water, hermit crab supplies, Body Glove dog line,  Cesar Milan dog toys, and many many more
• Hands on Experience developing visual presentations both from inside the retailer (space management, visual and fixture design, POG creation and management) and outside as a vendor and for vendor partners
• License acquisition and management expertise, having worked in partnership and negotiated agreements with some of the largest licensors, including Lucas Films/Star Wars®, Animal Planet®, Barbie®, Hot Wheels®,  Body Glove®, Fisher Price®, ESPN®, and developed lines for the market within these brands.